Redefining what “Share The Love” means for the RKT brand, we brought to life a beautiful story of inclusion through brilliant pack design and authentic storytelling. This award winning campaign increased brand recall by over 30%, sales rose 9.3% during the busy back to school timeframe, and most importantly Rice Krispies Treats took a real step towards inclusivity making love more accessible for all to enjoy.
Gold Bond champions skin on multiple levels. Sure, their products keep skin healthy and moisturized. But they also champion all skin, and its fair representation.
Helping Gold Bond redefine their purpose as a brand that lifts up and champions underrepresented communities through positive action, heading into award season we championed a particular group who constantly put their skin to the test: Black stuntwomen. This program generated a ton of free publicity and opened the doors for young Black women everywhere to change what the future of Hollywood looks like.
Cheez-It built its brand on its 100% real cheese claim, but in a category driven by “new” news, the brand began to shift its focus to innovation and started losing their “real cheese” equity. To solve for this problem, we tapped into what cheese fans are really passionate about and created the ultimate mashup – the first-ever snack pack for adults.
Wine & Cheez-It became a national phenomenon and sold out instantly the day we launched. People started creating their own pairings and sharing them out on social. Sales of the product skyrocketed winning this campaign an Effie and several other industry awards. The excitement was so big that this earned idea found itself on shelf at big box retailers and has become part of the new product innovation pipeline.
Connecting brands to culture through influence. Bear Naked elevated both winter and summer experiences for Millennials by turning their outdoor playgrounds into something worth talking about. These award winning campaigns earned over 1 billion impressions and helped Bear Naked regain its #1 slot in the category amongst Millennials.
Wolverine exists to bring more grit and tenacity to the American worker and is on a mission to close the skilled trades gap. In order to bring more cultural relevance to what constitutes “the trades,” we tapped into the maker culture of bourbon & rock-n-roll to create one-of-a-kind 1000 mile boot collaborations to help support more skilled workers entering the American workforce.
Predictive modeling turned this fresh innovation idea into a national craze – all your favorite Thanksgiving dishes delivered to you in chip form. Year over year people gobble them up with over a billion free media impressions, a ton of social online chatter (just Google it), all leading to a sales lift during the biggest food holiday of the year.
To insert an iconic brand into pop culture and reach a younger audience that has long since forgotten how G-r-r-reat Tony the Tiger really is, we created the first-ever chocolate record made out of cereal that actually played a hit track dropped by an up-and-coming boy band, PRETTYMUCH.
This legendary edible record release (on National Record Day) not only rekindled fan passion for Tony, but also made Chocolate Frosted Flakes the biggest teen hit of the summer.
How can something so small add up to something so big? “Toss the Tube for Good” dramatizes the ridiculous amount of waste that people throw away each year without even thinking about it, all while demonstrating how easy it could be to make a positive change through this new innovative product. The campaign won a gold and two silver Addy Awards.
The Impulse was one of Samsung's first MP3 cellphones and truly revolutionary at its launch. Packed with Bang & Ulofsen sound, the phone was designed with the true music aficionado in mind.
It started with a provocative still image of a beauty queen, a penguin, and a life raft plastered all over cities around the world. Then we invited people to go online to see the rest of the story.
Three directors were presented with the still image and given the Samsung NV24HD camera – Samsung’s first digital still camera that shot HD video. Their assignment was to create a short film using their own imaginative interpretation of what happened. "CrownFish" won gold at Cannes.
“Fruit Camp” helped bring the Kellogg's fruit snacks division from nonexistent to second in the category in less than a year. Over the course of 3 years, we filmed 14 episodic commercials and the characters created became the visual identity for the brand and were used online, in print, and even found on the box.
The assignment was to take a brand that appealed mostly to children and make it cool and compelling for the teens of today. After the launch of “Born to Play,” sales of the GameCube increased by 30% among teens. The campaign was celebrated at The One Show and Cannes.
